BMW has cleverly used a picture to depict its superiority over a rival brand, all without the use of words. Communication, in many instances, is like this. Sometimes words accompanying pictures produce the maximum effect. Yet other times, just words or pictures alone bring out the message in the clearest way possible. What’s important is to identify the most appropriate channel for each situation, just as BMW has done to such a good effect.
Nice one, Leon!
Thanks, Ms Lim!